Australian Agriculture Minister Terry Redman has embarked on a trade mission to promote West Australian wine to Chinese markets. A WA wine master class, which will promote about 20 local wines to international importers, is held at the World Expo in Shanghai this week. Mr Redman will also launch a WA wine book which profiles 100 wineries from around the state. Arelwood Wines' Terry Chellappah, whose wine is being featured in Shanghai, says the Chinese market is becoming a strong focus.
"We need to demonstrate to markets, not just in China but overseas, the quality of our wines and the fact that we deliver wines to various price points not just the bottom end, but certainly more importantly, medium to top end which is where they have to be to be sustainable." "We see it as a positive thing to be doing, not just as a low cost option for the Chinese market but to promote the quality and diversity of WA wine into the medium and top end of the market."
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