Foster's American business has signed long-term distribution agreements to exclusively sell Foster's portfolio of wines in three east coast US markets.The agreements mark the first phase of a US route-to-market initiative stemming from Foster's Wine Strategic Review in February last year, the company said in a statement on Tuesday.
"We are aligning with distributors who share our growth vision," Foster's Americas managing director Stephen Brauer said.Foster's has signed deals with The Charmer Sunbelt Group to distribute in New York, Maryland and the District of Columbia (Washington, DC). "Charmer Sunbelt has the capabilities and commitment in these key markets to grow our core brands, build our luxury portfolio and partner with us in bringing new, innovative brands and ways of working to the market," Foster's said in a statement.
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