Wine On Ice 2010 Is On

It's a wine lover's paradise -- hundreds of wines under one roof, waiting to quench your palette.
The 9th Annual Wine on Ice, presented by WENY-TV and the Williams Auto Group is on.
This weekend, 65 wineries and vendors are converging on downtown Elmira giving visitors a taste of Finger Lakes.

“It’s cool to check out different wines without worrying about buying a whole bottle. Just check it out and see what you like,” said Melissa Schoonover of Elmira.

Schoonover is a Wine on Ice veteran. She comes to first arena every year to try to find the perfect wine.

But it's not just wine or the vendors or the music, it's the people that make wine on ice the tradition that it is.

“Meeting the people, getting out there and talking to the people. Pouring wine for someone and having them end up loving it is a lot of fun,” said Lindsay Colegrove on Red Newt Cellars.
Colegrove says educating the locals is part of the reason Red Newt comes back to Wine on Ice year after year.

“I think a lot of people in Elmira don't even know there are wineries, on the other hand, there are some people who live at the wineries,” said Colegrove.

But you don't have to be from Elmira, or even like wine to have a good time.
There's plenty to munch on too.

“Chocolate and wine just make a great pair,” said Lacey Kennedy of Highland Chocolates.
Kennedy says chocolate-covered handcuffs are selling fast.

Wine on Ice continues Saturday. The evening session is already SOLD OUT, and tickets for the afternoon session are limited.